The Ultimate Google Workspace Certification Bundle

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Google Ads for Beginners 2020: Step-by-Step Process

Joshua George

64 Lessons (4h)

Lifetime

Experience level required: Beginner
Access 64 lectures & 4 hours of content 24/7
Length of time users can access this course: Lifetime

Course Curriculum

64 Lessons (4h)

Your First Program
Preview

Introduction

Introduction1:13
Link to Private Facebook Group
Basics/ Account Set Up

What We're Going To Cover In This Section1:03
What is Google Ads?3:58
Where Do Google Ads Appear?4:46
Google Account Hierarchy4:02
Setting Up Your First Google Ads Account5:04
Location Targeting9:13
Budget and Selecting Your Bidding Strategy4:13
Setting Up Billing2:03
Quiz #1
Keyword Research for Google Ads

What We're Going To Cover In This Section0:45
What Is A Keyword & Understanding The Intent Behind One3:34
How To Find Keywords To Target - Related Website URL6:36
How To Find Keywords To Target - Keyword Planner5:22
How To Find Keywords To Target - SEMRush7:13
How To Organise Your Keywords By Themes11:47
Google Ads - Keyword Research Template
Everything You Need To Know About Keyword Match Types6:24
How To Add Match Types To Your Keywords Like A Pro8:06
The Importance Of Negative Keywords & How To Add Them To Your Account7:34
Quiz #2
Creating Your Ads

What We're Going To Cover In This Section0:39
The Evolution Of How Ads Appear In Google3:20
Best Practices for Writing Killer Ad Text7:04
How To Create Your First Google Ad16:36
Ad Rotation - Everything You Need To Know4:47
Ad Schedule - How To Select The Days & Times You Want Your Ads To Show5:19
Quiz #3
Bidding Strategies Explained

What We're Going To Cover In This Section0:44
Target CPA4:19
Target ROAS6:29
Google Ads Formulas Calculator
Maximize Clicks2:48
Maximize Conversions2:09
Target Impression Share3:25
Manual CPC & Enhanced CPC5:11
Google Ads Dynamics

Understanding Quality Score7:14
What We're Going To Cover In This Section0:43
The 4 Components That Make Up Quality Score7:36
Understanding Ad Rank and How It Is Calculated5:35
How Google Determines How Much You Pay Per Click5:06
When You Can Ignore Low Quality Scores (and when you can't)3:23
Quiz #4
Ad Extensions

What We're Going To Cover In This Section0:30
What Are Ad Extensions & The Benefits Of Using Them4:13
The Different Types Of Ad Extensions You Can Use6:03
How To Add Sitelink Extensions To Your Ads6:12
How To Add Callout Extensions To Your Ads3:35
How To Add Call Extensions To Your Ads3:44
How To Add Location Extensions To Your Ads2:05
Things To Bear In Mind When Using Ad Extensions2:57
Quiz #5
Conversion Tracking

What We're Going To Cover In This Section0:38
Understanding The Basics Of Conversion Tracking & Its Benefits3:24
The Two Main Types Of Conversions You Can Use7:41
How To Set Up Conversion Tracking For Form Submissions14:49
How To Set Up Conversion Tracking For Phone Calls11:58
Campaign Optimisation

What We're Going To Cover In This Section0:53
Optimising Your Ads Based On Keyword Data7:30
Optimising Your Ads Based On Ad Data2:50
Optimising Your Ads Based On Devices4:19
Optimising Your Ads Based On Specific Times & Days4:52
Conclusion

Conclusion, Goodbye For Now...0:51

Google Ads for Beginners 2020: Step-by-Step Process

Joshua George

Joshua George | SEO Consultant & Expert

4.8/5 Instructor Rating: ★ ★ ★ ★ ★ ★

Joshua is the founder of ClickSlice, an extremely successful SEO agency based in London. Joshua originally got involved with SEO as an end result of selling on eBay. He regularly attends SEO conferences across the world to ensure he’s always updated on the latest Google algorithm updates and trends. He spends most of his time as an SEO Consultant for businesses in London.

Description

Are you looking for a Google Ads course that shows you exactly how to set up and run profitable Google ads? If yes, you're in the right place! In this course, instead of just giving you the theory and then leaving it up to you to figure it all out, you'll watch over instructor Joshua George's shoulder and see how to implement everything he's teaching. Making the course and everything you learn super actionable for those who wish to execute it all.

4.8/5 average rating: ★ ★ ★ ★ ★ ★

Access 64 lectures & 4 hours of content 24/7
Set up your first Google Ad
Understand what a keyword is & the intent behind one
Find out how to find hundreds of keywords you can target for your business
Learn what match types & how they can save you tons of money
Write killer ads that generate clicks
Learn about bidding strategies
Set up & track conversions
Know how to optimize your ad campaigns

Specs

Important Details

Length of time users can access this course: lifetime
Access options: desktop & mobile
Redemption deadline: redeem your code within 30 days of purchase
Experience level required: beginner

Requirements

Google account

Terms

Unredeemed licenses can be returned for store credit within 30 days of purchase. Once your license is redeemed, all sales are final.

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